Ryan Serhant, a seasoned real estate broker with over a decade in reality TV, now brings a fresh perspective to Netflix.
His latest show, “Owning Manhattan,” premiered on June 28, aiming to reveal the challenging side of the luxury real estate business.
While previous shows like “Million Dollar Listing” showcased lavish homes, Serhant wants his new series to go beyond glamour.
He hopes to highlight brokers’ harsh realities in New York City, from fierce competition to personal setbacks.
“In ‘Million Dollar Listing’ days, we showed viewers the lifestyles of the rich and famous,” said Serhant, 39, in an interview with Business Insider.
“Now, with ‘Owning Manhattan,’ we’re diving deeper into the lives of real estate professionals.”
The series follows Serhant and his team at his brokerage, founded in 2020, as they navigate the changing market of the Manhattan real estate industry.
It features stories of agents like Chloe Tucker Caine, a former Broadway star turned broker, and Tricia Lee, determined to expand her influence from Brooklyn to Manhattan.
“This isn’t just about luxury properties,” Serhant emphasized. “It’s about the people behind the deals, their struggles, and their triumphs.”
The show promises authenticity, showcasing vulnerable moments and real challenges that Serhant and his team face.
From losing top agents to handling client expectations, the series aims to provide a genuine look at what it takes to succeed in New York City’s competitive real estate scene.
Serhant hopes that by sharing these experiences, viewers will have a deeper understanding of the real estate industry and the personal sacrifices that come with it.
“Television has a powerful way of connecting with audiences,” Serhant noted. “It’s not just about selling properties; it’s about sharing our journey with honesty and transparency.”
“Owning Manhattan” is set to captivate audiences with its blend of high-stakes deals and personal stories, offering a behind-the-scenes look at the world of luxury real estate in one of the world’s most competitive markets.